Channel lab - PR and marketing

For Channel Lab, a technology startup focused on AI diagnostics, we put together a PR and marketing plan that aimed to increase awareness of the company and their “ready to use” products. These products can quickly and accurately diagnose patients without the need for a doctor’s intervention.
Our first task (me and three partners) was to draw attention to the dangers of eye diseases such as diabetic retinopathy or age-related macular degeneration (AMD). At the same time, we wanted to show people how great the Aireen solution is – an AI tool that can detect these diseases in a second with just a single look into the eye.
Since we had a limited budget and wanted to reach several different targets at once, we mainly relied on PR and LinkedIn. We put experts – developers, doctors and other professionals – at the forefront of communication, who explained how AI diagnostics can help the overloaded Czech healthcare system. This topic resonated a lot in the media at the time, so it fit perfectly with current events.
We have established a "Healthcare" page on the Linkedin network, which informs healthcare professionals about industry technological news, visions and successes from all over the world in an entertaining way. In less than half a year, the following has been achieved:
- The Linkedin community has over 2,800 active followers
- In less than 6 months of cooperation, over 130 mentions have appeared in the media with a total GRP of 195.
- The projects have been communicated, for example, in Hospodářské noviny, MF Dnes, Idnes, CzechCrunch, Novinky.cz or in the TV magazine Víkend.