National Treasury - PR and marketing

I started at the National Treasury in 2015 as a producer. The Czech distributor of commemorative coins and medals operated and still operates on the basis of a direct marketing model. Therefore, it was necessary to "soften" its approach towards customers and employees a little. Therefore, my position soon expanded to include the competence of a PR, event and social media manager. On a regular basis, I prepared press releases, newsletters, posts for social networks, blog articles and texts for marketing materials. Before the media image of the numismatic company could be profiled in a positive way, it was also necessary to use crisis communication techniques. For the National Treasury, I also regularly organized trade fair presentations, employee events, cooperation with non-profit organizations or exhibitions and events for the public.
Results: When I took over the reins a decade ago, the National Treasury was perceived as an aggressive marketer who only cares about profit. Today, NP is able to balance direct marketing techniques perfectly. Promotional materials are clear, understandable and legally correct. This is a win not only for customers, but also for employees, who do not have to face pressure from dissatisfied customers. Thanks to this, the team of employees is stable and the originally high fluctuation is suppressed to a minimum. The NP team prepares many educational materials for its customers in the form of blog articles, brochures and product accessories, which regularly contribute significantly to the company's turnover in a non-violent way. The National Treasury also emphasizes ethics. It supports the extraction of fairly mined gold or buys metals obtained from the melting of illegally held firearms.