Seychelles Tourism Authority - Press lunch and B2C event

I prepared a PR campaign for the Seychelles Tourist Office, which presented the beauty of the archipelago in an original way through its authentic Creole cuisine.

The event began with a press lunch at the Sasazu restaurant, where journalists and influencers tasted a specially prepared Creole menu by chef Andy Tan. The lunch also included a presentation of the destination, which presented the Seychelles not only as a romantic paradise, but also as a modern and diverse tourist destination.

The event targeted end clients through a monthly special Creole menu at the Sasazu restaurant, thanks to which Prague guests could literally "taste the Seychelles" and gain an experience connecting gastronomy with inspiration for their future vacation.

Project benefits:

Building awareness of the destination in a non-traditional way (gastronomy as a tool for promoting tourism).

Targeted intervention by the media and influencers, who spread the message to a wider audience.

Connection with a local partner (Sasazu), which strengthened credibility and brought Seychelles closer directly to Czech clients.

Longer-term effect thanks to a special menu available to the public for the entire month.

This activation shows how the image of the destination and the region itself can be effectively supported through the creative connection of gastronomy, media and B2C activities.